I'm so super fortunate in my day-to-day, to be able to get my creative hands dirty in all kinds of projects. 7 months ago I joined the guys at birchbarkmedia, hired on as a freelance in house content marketer & illustrator. I work from Birchbark HQ 3 days a week to service our content marketing clients - mostly in the adventure travel industry. I write blogs, maintain social media accounts, and work towards spreading their brand stories, as well as our own.
Birchbark has a solid reputation in the community for film production and marketing, but also for having stupid amounts of fun, so work never really feels like work. A healthy amount of craft beer is always stocked in the fridge, viral videos play in the background to keep us up to speed on what's weird in the world, and provide us with inspiration. We're always on the lookout for different ways to offer more value in what we create, and do it better than anyone else, while - again - having stupid amounts of fun.
This lead Scott, Phil & I in the direction of a new project (still under lock and key) that would tell our own brand story, but hopefully help others to tell their's as well. Part of this process was to revamp a section of the office space to house this new initiative - "get to work Wilkins!" so that's what I did. With the help of a few Mad Tom's - a Square Nail or two, we put together a visual representation of what we're all about (give or take) in the form of an old tavern, complete with mounted unicorn, sports paraphernalia, and lots of booze. . I created a digital rough then drew it in sharpie on our walls in my "Live Line" style - serving as a backdrop for the project.
I can't wait to share more soon! Thanks to Scott and Phil for making me your dysfunctional third - it's been a blast!
Some pics here of the wall illustration process, but we also love visitors (especially those who bring beer) so drop by and say hi and see it for yourself! We're at 188 Hunter Street West, Unit #7, Peterborough, Ontario K9H 2L2.